It looks like Amazon is flexing its branding might into the ecommerce shopping cart site business now with its new Amazon Webstore. The webstore platform is set up to be an integrated shopping cart solution such as Shopify or Big Commerce, except that you need to pretty much rely on Amazon for everything, including payment gateways and security solutions. I have a feeling this is not going to turn out well for business entrepreneurs, but let’s see...
The Amazon Webstore
Looking at it from a newbie perspective with total naivety, I would say to myself; Amazon is awesome, I shop there all the time and now I can sell my own stuff or anything on the Amazon network using their software, Sweet! I am going to make thousands of dollars a month practically doing nothing. This will be so easy!
Yeah, I am pretty sure that this is Amazon’s core clientele and infact their business model for creating the Amazon Webstore. Let’s first explore their pricing set up: I’d rather not sell on Amazon.com and get charged exorbitant transaction fees, so lets choose ecommerce set up only. Only $25 a month for unlimited products and bandwith and 2% transaction fees? Cool. But next, there is an extra 2.5% to 2.9% of our total sales on top of the 2% transaction fees. Looks like this webstore is going to cost more than we thought. If you make $10,000 a month in sales (which is pretty reasonable for someone who would need unlimited products), your monthly shopping cart fees are now $275. Hmm, all of a sudden some of these hosted shopping cart solutions look pretty good at around $150 a month.
What about Amazon Webstore Product Management?
I tried to look for a way to import and export products and after doing some research, I found that they do allow you to upload all the products in one shot using their data feed system. Hmm, that doesn’t sound as easy or as convenient as other shopping cart systems that allow you to upload products using a simple CSV file. I didn’t see any exporting options either. In actuality, creating products in Amazon is a rather complicated process, which requires multiple templates for different classifications of products and UPC requirements. No thanks! I would much rather have a quick and efficient system that lets me create products quickly.
Designing for the Amazon Webstore
I checked out the designing features of Amazon’s Webstore and it looks like they give you everything but the kitchen sink. When I first saw the interface It was a bit much to put it mildly; with hundreds of spots for “widgets” to go, and an overly complex user interface, which looks cool and sounds like it does a lot. That being said, this system pretty much caters to the do-it-yourselfer and lets someone with very little knowledge of anything have a lot of control over everything, which as previously noted, sounds exactly like the clientele they are looking for; the thousands of unknowledgable entrepreneurs who are too lazy to do any research and know any better. I didn’t see any FTP implementation features, just a built in file management system.
Amazon Webstore and SEO
Google search any branded product and Amazon will probably scream towards the top of the search engine rankings, so you must think that if you use their system, your SEO will be top notch! So I decided to look at a major company’s webcart who is using the Amazon Webstore just to see how SEO friendly this cart is.
Immediate UNFRIENDLY findings after checking the site:
- No H1 Tag
- No H2 Tags
- Meta Keywords are being used
- Old and depreciated code
- Tables and Nested Tables
That was just the home page, I am going to move on and look at one of the category or product pages now. Yikes, these URLs look very unfriendly
look at the one for the product page:
“/Portfolio-Case-MOTOROLA-XOOM-trade/dp/B004M8RWCK?ie=UTF8&id=Portfolio Case MOTOROLA XOOM trade&field_product_site_launch_date_utc=-1y&field_availability=-1&field_browse=2952940011&searchSize=12&searchNodeID=2952940011&searchPage=1&refinementHistory=brandtextbin%2Csubjectbin%2Ccolor_map%2Cprice%2Csize_name&searchRank=salesrank”
That is a bit long. Search engines definitely prefer short and sweet URLs. A proper shopping cart will let you customize your URL to something simple and nice like:
I’ve seen enough. Lets get outta here.
Final Thoughts on Amazon Webstore
This cart is made pretty much to target newbies who think running a successful online business is easy; add products to a site, combine the power of Amazon (or the power of the air they breathe) and all they need to do is pardon the late night infomercial phrase “Set it and Forget it”. I would recommend any of the other shopping carts in these reviews before opting for an Amazon webcart. Lets be clear here, the only thing Amazon wants is your money. But I love Amazon.com for my consumer needs.
Marketing Your Amazon Webstore Website
Contact us today or call 888-275-5301 for help marketing your Amazon Webstore website. Response Logic is an Ecommerce Marketing company specializing in SEO (search engine optimization), PPC (pay per click) marketing, and SMM (social media marketing) for online stores. We've helped hundreds of ecommerce stores take full advantage of the web and have experience working with every major ecommerce platform.