We’ve come a long way in the marketing business over the past few decades. Though the creative marketing tactics that guys like Larry Tate and Darren Stevens used to personally schmooze their clients back in the 1970’s are still successfully practiced by marketing agencies today, forty years of modern technology is blasting the marketing industry techniques to astronomical new proportions. And in the current economy, “new marketing” strategies could not have come at a better time.

Thirty years ago the most successful marketing campaign ideas were created by a few guys with charts and graphs, story boards and presentations coming up with advertisement ideas. While advertisers always explored and utilized whatever new media outlets that surfaced, the technicalities of the campaigns were left to outsourced technical help. Marketing agents and strategists really didn’t concern themselves with IT. But now, we’re functioning in the new millennium of marketing in the most literal sense.

With the constantly evolving and upgrading of Internet programs, software and web, media and social networking platforms the merging of “Old School” traditional marketing with “New School” technology was inevitable; and profitable. With billions of people looking to the Internet daily, for business, entertainment and shopping, creative marketers–in true marketing tradition–are still following the newest media outlets. And today that is keeping up with technology and conversion marketing.

Conversion optimization practitioners know that we can no longer separate creative marketing from technology any more. You simply cannot use one without the other in this day and age. Conversion optimization practices flourish when marketing perspicacity and motivational ideas are integrated with the technical know-how to assess and implement them, quickly and cost effectively.You’d be ill advised to divide that among divisions today. It’s difficult to do without crippling the vivacity of the campaign. And the same holds true for automated marketing, data-driven advertising and search engine marketing.

These evolutions in marketing and technology have bred a whole new species of marketing professional; appropriately referred to as marketing technologists. It has become almost essential for IT techs to have marketing knowledge, and creative marketing agents to have some form of technical knowledge to efficiently create a comprehensive and successful conversion marketing campaign. As the new breed of technical marketing talent continues to forge its welcomed way into marketing agencies and campaigns a clear vision of–with already proven statistics–a revolutionary marketing movement is on the horizon.

Conversion marketing is a powerful tool that some say is ultimately going to save our economy. Well executed campaigns can possibly increase public spending. Conversion marketing is a tactic that inspires consumers to take certain specified actions to convert potential customers who browse your website into a paying customers. You may see this everyday if you shop online frequently.

You–or a potential customer–click off of a merchant page, cancel a shopping cart or click an external link. Suddenly you get a pop-up where the merchant makes a “special offer” (like free shipping or a discount) or you are offered the option of having a “chat with a live representative.” These techniques are techniques that convert the “window shoppers” to paying customers. This is also how we measure the success rate of conversion marketing; by measuring the percentages of customers who take almost got away, but took our desired action instead.

Anyway you slice it, the Internet lets you reach billions more people internationally and be in thousands of places at once. Conversion marketing allows you to use traditional marketing methods to make every effort to get the sale. It’s the next best thing to being there.

Response Logic Marketing

Miami SEO | Miami Search Engine Optimization

Call us at 888.275.5301