We have found Drupal to be one of the most SEO friendly platforms available for SEO. So how does it this SEO friendly platform do when it comes to ecommerce? We’re going to have to explore this module and see how well it does compared to dedicated ecommerce solutions such as big commerce and magento.
One of the first things you might ask yourself as a newcomer to ecommerce is why would I even spend the time to develop a Drupal site when other ecommerce solutions are available? For one, as mentioned in our Drupal Review, we found Drupal to be one of the most SEO friendly platforms available on the web. Not only that it is highly customizable and very flexible, which makes for a desirable platform.
Drupal Commerce & Search Engine Optimization
Drupal, we feel is one of the best CMS software’s available today and its SEO is top notch. However, it does not come complete out of the box. Drupals code is very clean for search engines and will rank very high in design analyzers, which is part of the SEO success of Drupal Commerce. Installing the right modules, such as Page Titles is the final keys to success.
Designing for Drupal Commerce
Once you have Drupal down, designing for it is very flexible and you will be able to create pretty much anything you would like. You will be able to create different templates with ease and makes for easy holiday theming by creating a new template and quickly switching back and forth between themes. Having modules like views and panels will quickly lets you structure your content giving you complete control on how you want to lay your content out.
Managing Drupal Commerce
As of right now this may be one of the drawbacks to drupal commerce. Importing and exporting of products may prove to be harder than it should be for the average user. Again, like Drupal, Drupal Commerce requires hordes of modules to get functioning properly. Be prepared to investigate and research the available modules to see if you will have everything you need to have your store running successfully. Keep in mind, Drupal Commerce is relatively new and the Drupal community is very strong. If you don’t see a module today, you can always hire a developer to make one for you or eventually someone else will probably end up making it anyway if the issue is needed.
Final Thoughts on Drupal Commerce
We feel that while Drupal Commerce is still relatively new, we like the Drupal platform a lot and feel it has a lot to offer. Setting up an online store on Drupal will require a lot of time, effort and money to get it going properly. In the end you will have a highly optimized and easy to maintain webstore. If you need to get started and going quickly, you may better be served by a hosted shopping cart platform such as Big Commerce, which we also highly recommend. If you have the time and money to invest in Drupal Commerce, we feel this will be an excellent choice as it will only scale up as time goes by and the community grows.
Marketing Your Drupal Commerce Website
Contact us today or call 888-275-5301 for help marketing your Drupal Commerce website. Search Placement is an Ecommerce Marketing company specializing in SEO (search engine optimization), PPC (pay per click) marketing, and SMM (social media marketing) for online stores. We've helped hundreds of ecommerce stores take full advantage of the web and have experience working with every major ecommerce platform.