The Drupal module Ubercart is hailed as the best ecommerce platform on Drupal. This was definitely true in Drupal 6, but now in Drupal 7 there is another contender called Drupal Commerce. So how does Ubercart hold up? I guess it all depends on your specific needs, resources and energy devoted to creating your ecommerce shopping cart. We’ll explore further into the ins and outs of Ubercart and see how good this cart is for storeowners.
Setting up Ubercart
Well the real challenge is setting up Drupal, and unlike Drupal Commerce, which can be extremely complicated to get functioning out of the box, Ubercart makes the process much easier, meaning you can get the store functioning quickly with relatively little hassle. You will still need to add modules to Ubercart of course.
Here are a few modules you may want to consider adding to Ubercart
- Google Analytics Tracking Super Important! Google Analytics Module
- XML Site Maps Sitemap Module
- For Newsletters And Emails Simplenews Module
- For Related Products And Suggestions Uusell Module
- Customer Review System Fivestar Ratings Module
- Setting Up An Affiliate System Affiliate Module
- For Setting Up Market Places Like Magento Marketplace Module
Like Drupal Commerce, since Ubercart is built upon the awesome Drupal engine, SEO for Ubercart is going to be top notch as long SEO is kept in mind when building the site. Like everything Drupal you will need to find the proper SEO modules in the Drupal community to achieve SEO greatness, but it will be worth the time it takes to find them and learn how they work.
Some of the key points about Drupal’s and Ubercart's SEO Capabilities
- Customizable and Dynamic Title Tag Structure
- Customizable URLs
- Clean and Modern Code
- Proper Symantec Structure
- Customizable Meta Descriptions
If your Ubercart’s on page search engine optimization isn’t up to snuff, don’t worry. We have a team of experts here who are able to take your Ubercart shopping cart and optimize it 100%. Check our Drupal review for more information about Drupal itself.
Designing and Creating Themes for Ubercart
Creating new designs of Ubercart is flexible enough to design your web store in pretty much any way you can think of. This is because of the way Drupal works, meaning it is highly customizable. Designers may find Drupal overly complex and the average store owner might be overwhelmed, but take the time have a good designer or developer create your store, show you a few things about Ubercart and you will find yourself quickly adding new featured product banners and promotions easily in no time.
Managing your Ubercart
Managing your products and categories in Ubercart is relatively easy and compares to most online shopping carts. You will need to log into your admin and from there you will be able to manage your products. Ubercart offers the standard features such as
Category Names are based on Taxonomies in the Drupal core and are easy to manage, and create sub categories, especially with an extra module or two dedicated to taxonomy management.
Final Thoughts on Ubercart for Drupal
Well the general consensus about Ubercart over Drupal Commerce is to still go with Ubercart, and we will have to agree for now as it is much easier to get up and running and seems to have slightly more support behind it as it is an older shopping cart system. Both systems are great for SEO and Design plus they are free. That also means getting instant satisfaction or support comes at a price. You can post on the boards and wait for a reply, which can sometimes takes days or never or hire a Drupal expert to help you.
We feel if you can afford to hire a developer having a Drupal based shopping cart, like Ubercart, you will be rewarded with the flexibility to improve upon your shopping cart as you grow and develop. The Drupal platform is made to be expandable and will not restrict you like many hosted shopping cart platforms out there. We do realize the expense that having a system like this can be and hosted platform are the perfect way for the average person to enter into the online. If you feel like a hosted, easy to set up system is for you, we recommend you read our Big Commerce review.
Marketing Your Ubercart Website
Contact us today or call 888-275-5301 for help marketing your Ubercart website. Search Placement is an Ecommerce Marketing company specializing in SEO (search engine optimization), PPC (pay per click) marketing, and SMM (social media marketing) for online stores. We've helped hundreds of ecommerce stores take full advantage of the web and have experience working with every major ecommerce platform.